Worthington Galleries

Worthington Galleries is considered the largest retail fine arts gallery in the South. Over the past year, Worthington has experienced rapid yet sustainable growth, thanks to both their wonderful collection and Advisant’s marketing and development services.

  • Opened a new location in Nashville’s historic Arcade
  • Regular participant in the Nashville Art Crawl
  • Exponential growth in web traffic, especially organic search

Worthington Galleries has become a great resource for fine art in the Middle Tennessee area, and is enjoying increased sales numbers thanks to Advisant’s marketing and development efforts.

About The Project

Full Service Marketing & Development

Worthington needed help with every aspect of their marketing and development. In fact, they came to Advisant with a blank slate – a huge collection of fine art and a desire to become the leading gallery in the South. However, they did not have a clear plan to meet this goal.

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What We Did

Cohesive Design, Development, and Content

Advisant designed Worthington’s branding, designed and created a custom WordPress theme, integrated payment processing through WooCommerce, provided content writing for their website, directed their social campaigns, and press releases. Furthermore, Advisant has designed Worthington’s promotional materials for tradeshows and the First Saturday Art Crawl.

What We Did

Cohesive Design, Development, and Content

Advisant designed Worthington’s branding, designed and created a custom WordPress theme, integrated payment processing through WooCommerce, provided content writing for their website, directed their social campaigns, and press releases. Furthermore, Advisant has designed Worthington’s promotional materials for tradeshows and the First Saturday Art Crawl.

The Results

Growing Towards Goals

Since starting to work with Advisant, Worthington has opened a new location in Nashville’s historic Arcade. Additionally, their website traffic increased 112% from September of 2016 to March of 2017, with an additional 121% increased in organic search traffic thanks to Advisan’t SEO efforts with their web content.

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